How to Master Social Media: Seven Tricks to Attract Extra Followers


As probably the most adopted CFA charterholder on LinkedIn, Eric Sim, CFA, has expertly leveraged social media to join with different professionals, construct his private model, and advance his profession. In the How to Master Social Media collection, tailored from his current e book Small Actions: Leading Your Career to Big Success, Sim shares some important classes on methods to make social media be just right for you.

In 2020, I made two of LinkedIn’s lists for its content material creators: China Spotlight and Singapore Top Voices. It was such an honor that my LinkedIn work had been acknowledged for driving considerate {and professional} conversations.

I’m generally requested to disclose my secrets and techniques about how I’ve elevated my follower numbers on LinkedIn, which now exceed two million. My preliminary recommendation is that the standard of your followers is extra necessary than the amount. And the standard of your content material is the muse for constructing your follower base.

But whilst you concentrate on producing high quality content material, there are different issues you are able to do that will help you change into extra broadly adopted on LinkedIn. Here are my seven ideas.

1. Comment on Other People’s Posts

When I come throughout an attention-grabbing LinkedIn publish, I attempt to depart an insightful remark, which frequently prompts the writer to interact with me. With engagement comes extra visibility. If your feedback add worth to readers, they may observe you. Commenting takes just a few minutes, so it’s an environment friendly means so as to add worth to readers.

2. Reveal Failure

Most social media posts solely present the constructive facet of life, however everyone knows that life has its ups and downs. When you publish one thing that exposes your weaknesses, you make it simpler for folks to determine with you and to share their very own failures. You assist take the stress off folks to be good on a regular basis. Revealing failures makes the tales you inform on LinkedIn extra attention-grabbing (do not forget that when there’s no battle, there’s no story) and makes you extra likable. This phenomenon is called the Pratfall impact. It was found in 1966 by social psychologist Elliot Aronson, who demonstrated that extremely competent individuals are perceived as extra likable once they carry out an peculiar blunder.

3. Be Observant

To entice followers on LinkedIn, you must have attention-grabbing and contemporary concepts regularly. Some folks ask me how I develop such a variety of subjects to jot down about and but nonetheless keep inside the common theme of profession and life expertise. The reply: I observe my environment and the folks I encounter. When I discover a potential subject for a LinkedIn article, I instantly observe it down on my telephone.

My article concepts typically come from folks in on a regular basis life, together with my tailor in Hong Kong, a tour information in London, and gardeners tending to lotus vegetation at Gardens by the Bay in Singapore. Sometimes I merely exit to my very own backyard and be taught from nature.

If you have interaction with folks and your setting, you may be taught classes from them and translate these classes into interesting content material that provides worth to your followers.

Relationship Alpha tile

4. Speak at Events

I’m invited to talk at occasions nearly each month. On the ultimate slide of my shows, I share my social media usernames in case attendees need to observe me. I additionally publish a abstract of my speech on LinkedIn. I normally
see an uptick in my follower numbers after every speak.

If you don’t have the chance to current at occasions but, attempt to organize talking classes at your college or office to share your hobbies, specialist expertise, or subjects you’re occupied with.

5. search engine optimisation Your LinkedIn Profile

Ahead of every talking occasion, the organizers normally ask me for my biography to publish on their web site, and I ensure to incorporate my LinkedIn URL within the bio. Over the years, my LinkedIn profile web page has been backlinked like this on the web sites of many organizations, together with these of prime universities, whose websites sometimes have a excessive area authority. Search engine algorithms determine that these hyperlinks all level again to my LinkedIn, and this helps with the search engine marketing (search engine optimisation) of my profile, so it seems increased up the outcomes web page when folks seek for my identify.

Bonus tip: If you’re a charterholder, at all times add your CFA designation to your identify in your bio or at any time when you’re talked about on-line. Try googling “Eric Sim.” You could or could not discover me, however in the event you google “Eric Sim, CFA,” you will note no less than three pages of search outcomes about me. That is the ability of “CFA” as an identifier for search engine optimisation.

6. Network Offline

It’s a good suggestion to community so as to add worth over and above simply posting content material. This will preserve your followers joyful and make it easier to entice new ones. For instance, I arrange on-line and offline networking occasions for a few of my followers who recurrently have interaction with my posts. I’m curious to know who they’re and why they take pleasure in my content material. Shakiru, a crude oil buying and selling analyst primarily based in London, appreciated my very first LinkedIn article, “I failed my arithmetic examination.” At that point, I had just some hundred connections. Whenever I go to London, I at all times invite Shakiru to affix my networking occasions and introduce him to my different London-based mates and connections. Meeting nose to nose helps strengthen our relationship.

Tile for Future of Work in Investment Management: 2021 Report

7. Be Like Bamboo

A journalist writing for a tech journal requested me whether or not the rise in my LinkedIn followers resembled a linear or exponential sample. It was the latter. At the start, I made sluggish progress in gaining followers, however I nonetheless loved writing my articles. Users like Shakiru, by participating with my posts, helped me construct a basis of followers, enhance my writing, and increase my considering. This is rather like how bamboo grows. When I planted some bamboo in my backyard, nothing a lot occurred within the first 12 months, then new bamboo all of a sudden shot up by just a few meters inside weeks.

A weblog of 1,000,000 followers begins with a single connection.

For extra recommendations on social media and profession improvement please consult with Small Actions: Leading Your Career to Big Success, by Eric Sim, CFA, and his co-author Simon Mortlock.

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All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially replicate the views of CFA Institute or the writer’s employer.

Image courtesy of Eric Sim, CFA

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Eric Sim, CFA

A key opinion chief on LinkedIn, Eric Sim, CFA, is the writer of the e book Small Actions: Leading Your Career to Big Success. He based the Institute of Life with a mission to coach younger professionals to achieve success at work and in life. Previously, when primarily based in Hong Kong, Sim served as a managing director at UBS Investment Bank and an adjunct affiliate professor of finance at HKUST. Check out his visible CV and its notable failures right here.

Simon Mortlock

Simon Mortlock is a author and editor, and an skilled in producing B2B and B2C content material throughout a spread of digital channels. He makes a speciality of employment-related subjects, and presently works as a content material supervisor at eFinancialCareers (eFC), a number one careers web site for the monetary providers sector.


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