Netflix in talks with Hollywood studios to facilitate new ad-supported platform

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Netflix Inc.
NFLX,
-0.37%
 is looking for to amend its programming offers with main leisure studios to permit the streaming large to place content material on an advertising-supported model of the service, folks conversant in the matter mentioned.

See: Netflix interviewing exterior candidates to guide ad-supported service: report

Among the studios Netflix has begun talks with are Warner Bros., which makes the hit stalker drama “You”; Universal, producer of the darkish comedy “Russian Doll”; and Sony Pictures Television
SONY,
+1.08%,
producer of “The Crown” and “Cobra Kai,” the folks mentioned.

In addition to exhibits created particularly for Netflix, the streaming large additionally might want to renegotiate agreements for the previous tv exhibits it carries, equivalent to “Breaking Bad” from Sony and “NCIS” from Paramount Global
PARA,
+4.55%.

Obtaining such permissions is essential for Netflix if it desires an ad-supported tier to supply a catalog of programming as strong because the lineup in its commercial-free plans. While Netflix makes a considerable amount of its personal content material, it additionally licenses a lot of its authentic exhibits and acquires content material from different corporations.

An expanded model of this text seems on WSJ.com.

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