Innovation of the month: Bettering street security secure driving knowledge | Auto Financiez


We are excited to share this month’s innovation of the month, a possibility for innovators to obtain recognition for his or her initiatives early on within the awards program. By receiving the Submission of the Month award, the innovator mechanically turns into a nominee. This Efma-Accenture innovation of the month for January is The ANWB (Royal Dutch Touring Club) Safe Driving Data challenge (ASDD), an initiative that motivates prospects to drive higher whereas enhancing street security.

Insurers are more and more enjoying a job in enhancing societies at massive. The act of evaluating and getting ready for danger doesn’t simply profit the client however can set in movement behavioural adjustments that may remodel communities for the higher. As the insurance coverage firm of the ANWB, Unigarant is enthusiastic about enhancing street security within the Netherlands in each manner potential. The ASDD challenge introduced the chance to attain this with impression.

ANWB Safe Driving Insurance was launched in 2016. This linked driving insurance coverage initiative rewards prospects for driving safely by calculating a driving rating. The driving rating in flip results in a reduction on their premium.

In order to calculate the driving rating, pace, nook pace, acceleration and braking is measured. This act of measurement alone resulted in tangible change. In adhering to their driving scores, greater than 75.000 individuals turned secure drivers up to now 5 years. Together they drove greater than a trillion kilometres, which resulted in priceless knowledge and insights being collected about street security within the Netherlands.

Marin Roos, Chief Innovation Officer, at Unigarant, says, “Younger drivers have proven probably the most vital enchancment as they’re most open to suggestions. People are shocked with the lengths we go to with the intention to assist them get higher. We just lately began a pilot wherein we actively name individuals to teach them on their driving as an extra service on prime of the suggestions within the app. The first outcomes are very promising.”

On a macro degree, the info can be utilized by street managers to achieve insights into harmful roads, crossings or different visitors conditions.

Roos provides, “The fantastic thing about this initiative is the truth that the info is a by-product of the ANWB Drive Safe insurance coverage and never the first enterprise case. This allows us to supply nameless, customer-approved knowledge at an inexpensive value to street/visitors managers, serving to contribute to a safer setting on the roads.”

For instance, in 2020 the insurer carried out a pilot experiment with the town of Rotterdam. Their visitors division used ASDD knowledge to complement their visitors mannequin to make particular evaluation of the town roads. The pilot was a hit. Not solely did the town discover a lot of harmful spots, that they had a transparent thought what precipitated the issues and the way security might be improved. This resulted in a spread of improved visitors conditions.

The success of the pilot inspired ANWB to make the info accessible to all street managers within the nation, and cooperation with Rotterdam continues. As a product of this success, an increasing number of governments are reporting that they wish to use the ANWB knowledge, and at this second greater than 100 street managing organizations have entry to the ASDD.

For insurers wishing to pursue the same initiative, Marin advises, “Firstly, that you must be clear about your motivations. We had been clear with our prospects about our supposed use of the collected knowledge from the outset. Secondly, the ANWB Drive Safe Insurance initiative proves that it’s potential to develop a business proposition that has a public profit. All it takes is that you just take a look at your product from quite a lot of totally different views throughout growth.”

This is an inspiring instance of what can occur when public, business and advocacy events collaborate for the nice of communities. Congratulations to Unigarant on their ground-breaking innovation. Submit to the awards.

Learn extra about find out how to refine your submission with the Efma-Accenture Innovation in Insurance final submission.

Get the newest insurance coverage trade insights, information, and analysis delivered straight to your inbox.

Disclaimer: This content material is offered for normal data functions and isn’t supposed for use instead of session with our skilled advisors.


Please enter your comment!
Please enter your name here