SeedInvest Assessment 2022: Startup Investing Made Straightforward


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In the previous, it was practically unattainable for on a regular basis folks to put money into non-public fairness. To get in on enterprise capital (VC) offers, you often want immense capital and the appropriate connections. And even for those who discover platforms that assist equity-based investing, they’re often reserved for accredited buyers.

But with SeedInvest, each investor can get in on some non-public fairness motion. With a $1,000 minimal funding quantity and in-depth vetting course of, this crowdfunding web site offers entry to high quality startups you’ll be able to add to your portfolio.

However, startup investing is extremely dangerous. Our SeedInvest evaluate is protecting these dangers, the professionals and cons, and tips on how to determine if this crowdfunding platform is value utilizing.

Commissions & Fees – 9

Ease-of-Use – 8

Due Diligence – 8

Liquidity – 2

Investment Selection – 5



SeedInvest is a personal fairness crowdfunding platform that is obtainable to non-accredited and accredited buyers. It permits you to put money into top-tier startups and likewise has an auto investing characteristic for extra passive buyers.

Get Started With SeedInvest

Pros & Cons


  • Open to non-accredited buyers
  • A $1,000 minimal funding requirement, which is low for equity-investing
  • No lively administration charges for buyers
  • Auto Invest permits you to make investments on autopilot


  • Only just a few alternatives can be found at a given time
  • Investments are extraordinarily illiquid and there is no secondary market

What Is Seedinvest?

SeedInvest is an fairness crowdfunding firm that started in 2012 with the aim of constructing non-public fairness investments extra accessible to on a regular basis buyers. Since then, the platform has grown to over 600,000 buyers and helped 250+ firms increase over $410 million.

Historically, investing in startups has required working in enterprise capital and having an immense quantity of funds at your disposal. But SeedInvest has a $1,000 minimal funding requirement for a lot of offers, making the world of personal fairness considerably extra beginner-friendly.

Who Is Seedinvest For?

If you wish to put money into vetted startups on the similar phrases as main VCs and angel buyers, SeedInvest is for you.

Furthermore, the platform has investing choices for each accredited and non-accredited buyers, which is not widespread for personal fairness. Non-accredited buyers can face decrease complete funding limits than accredited buyers that change by deal, however SeedInvest remains to be extra accessible than many different funding platforms.

Note that SeedInvest says it helps buyers from all over the world however relying in your native legal guidelines, you may not be capable to make investments with the platform. For instance, Canadians aren’t eligible to take a position by means of SeedInvest presently, so it may not be obtainable in your nation.

How Does SeedInvest Work?

Startups pitch SeedInvest for the chance to lift funds. This lets firms entry a pool of accredited buyers, angel buyers, household places of work, enterprise capital corporations, and institutional buyers.

According to its web site, firms should cross a vetting and due dilligence stage to get listed on SeedInvest. Only 1% or so of firms make it, so the businesses you discover as an investor are the top-tier startups on the market. And there are two other ways you can begin investing.

Invest in Individual Startups

The SeedInvest web site permits you to browse obtainable startups you’ll be able to put money into. At the time of writing, there are seven alternatives and one upcoming startup.

What’s good about SeedInvest is that you just discover startups from quite a lot of sectors. For instance, listed below are a few of the present startup investing alternatives on the platform:

    • Cytonics Corporation: A biopharmaceutical firm that is growing drugs for osteoarthritis and different inflammatory circumstances.
    • Drink Monday: A beverage model that makes alcohol-free cocktails.
    • Fresh Bellies: A snack model that creates wholesome, savory snacks which are culturally-inspired.
    • iPost: A advertising and marketing automation firm that focuses on franchises, associations, and publishers.
    • WAGE: A digital job networking platform for gig employees and their employers.SeedInvest Startups

When you click on on a list, you’ll be able to dive into extra details about the corporate to assist with due diligence. For instance, you see the quantity raised, minimal funding requirement, and pre-money valuation. You may also learn the phrases sheet and details about earlier fundraising, the pitch deck, founding staff, and the way proceeds can be used.

Of course, doing your individual due diligence additionally is sensible since SeedInvest takes a lower from raises, so it has an curiosity in selling these firms as finest as attainable. This means studying information experiences, press releases, and doing as a lot investigative analysis as attainable.

But on the finish of the day, SeedInvest presents loads of fascinating startups to put money into. And its rigorous vetting course of helps make sure you’re solely contemplating high candidates.

Invest on Autopilot

SeedInvest’s most unusual characteristic is its Auto Invest characteristic that allows you to create a various portfolio of startups. It’s virtually like a robo-advisor, only for non-public fairness, which is not one thing you will discover too simply.

Here’s how Auto Invest from SeedInvest works:

  1. Minimum Deposit: Start with a $1,000 minimal deposit.
  2. Invest: Automatically put money into startups once they meet sure thresholds for his or her increase ($250,000 if below Regulation D/CF or $2 million if below Regulation A+). There’s a minimal funding quantity per-investment of $200, so your beginning deposit can theoretically put money into 5 totally different firms with this beginning quantity.
  3. Allocate Funds: SeedInvest permits you to set-up predetermined guidelines for a way a lot you wish to put money into new firms.
  4. Grow Your Portfolio: Steadily put money into a various portfolio of startups the longer you employ Auto Invest.

You can pause or restart Auto Invest as nicely. And if there’s an organization you wish to make investments extra money in, you’ll be able to all the time make investments by means of the primary deal web page. There aren’t charges for utilizing Auto Invest. However, you pay the usual SeedInvest 2% processing price, capped as much as $300 per commerce.

SeedInvest Fees & Pricing

Investors pay a 2% transaction price on SeedInvest that is capped at $300. This price is returned for those who put money into an organization that does not find yourself finishing its increase. And you do not pay administration charges, carried curiosity, or administrative charges, which is totally different from most crowdfunding platforms.

The cause buyers do not pay different charges is as a result of SeedInvest prices startups a 7.5% money price of the worth of securities bought in a increase and a 5% convertible word or fairness price. For instance, if an organization raises $200,000 on SeedInvest on a $10 million cap crowd word, SeedInvest earns $15,000 in money charges and $10,000 of the group cap word.

Historical Performance

Since its inception, SeedInvest has helped over 250 startups increase capital. And for those who learn its case research web page, you discover some main success tales like Heliogen, which raised $1.6 million on SeedInvest in 2017 at a $20 million valuation and ended up going public in 2021 at a $2 billion valuation. There’s additionally loads of smaller firms that did not attain unicorn standing however nonetheless generated important returns.

And whenever you have a look at a few of the different buyers in these firms, you discover names like Bill Gates, Mark Cuban, and quite a few VC funds.

In brief, the businesses that listing on SeedInvest are inside the perfect startups on the market. But as SeedInvest explains on its investor threat web page, startup investing would not assure returns. In reality, there are important dangers, together with full lack of capital, dilution, and full enterprise failure.

Alternative asset investing like investing in startups is extra thrilling than sticking with shares or ETFs. But you might want to perceive your threat tolerance and what number of your portfolio you wish to doubtlessly put money into startup fairness. And by no means make investments cash you’ll be able to’t afford to lose since that is an extremely dangerous funding, even when firms appear stable.


Your investments by means of SeedInvest are highly-illiquid investments. Startups are privately held firms, so you’ll be able to’t promote your shares by means of a public inventory alternate. And SeedInvest would not have a secondary market for promoting shares both. Plus, firms do not have a requirement to pay dividends, so that you may not see returns for a big time frame till the corporate doubtlessly goes public or buys again shares.

In different phrases, do not make investments cash into SeedInvest that you just may want within the brief time period. This is a long-term investing technique that’s each dangerous and extremely illiquid.

How to Contact SeedInvest

You can contact SeedInvest by emailing There’s additionally a reside chat widget on its web site when you create an account and login. Customer assist is offered from 9am to 6pm EST, Monday by means of Friday.

How to Open an Account

You open an account by coming into your full title and e mail. You even have to substantiate you are an accredited investor. The two most typical methods to attain accreditation standing embody:

  • Having a internet value of not less than $1 million (excluding your main residence).
  • Having an earned revenue of not less than $200,000 (or $300,000 with a partner) for the earlier two years and an identical revenue expectation for the present 12 months.

Investors additionally confirm their account to unlock the total platform. This means coming into your handle, telephone quantity, date of delivery, and details about your employment standing. Your funding exercise is positioned on maintain till SeedInvest’s compliance staff verifies the data you submit.

Best Alternatives

We like SeedInvest as a startup investing platform due to its vetting course of and low charges for buyers. But it is from the one startup-focused crowdfunding web site on the market. And relying in your objectives, a number of alternate options may very well be higher choices.


Like SeedInvest, OurCrowd is one other crowdfunding platform that allows you to put money into vetted, fast-growing startups. OurCrowd can be obtainable to buyers from all over the world. And the distinctive promoting level is that OurCrowd permits you to put money into quite a few startup funds so you’ll be able to diversify your portfolio extra simply.

You should be an accredited investor to enroll, so maintain this in thoughts. There’s additionally a $10,000 investing minimal for particular person offers; 10x greater than SeedInvest’s minimal. But you get extra choice, and OurCrowd has a strict vetting course of and solely accepts round 1% to 2% of candidates.

Note that OurCrowd prices buyers variable administration and administrative charges plus carried curiosity on earnings. You can learn our OurCrowd evaluate for the entire breakdown.


Yieldstreet is an alternate belongings investing platform that generally consists of choices like pre-IPO investments. It additionally lets members put money into asset lessons like paintings, debt, actual property, and crypto. There’s a $500 entry-level fund that is obtainable to non-accredited buyers. Other choices require accreditation and often have a $10,000 to $15,000 minimal funding requirement.

We like Yieldstreet as a result of it offers so many alternative asset lessons to contemplate. If you need fairness plus quite a few different asset lessons to maneuver away from conventional investments, it may very well be the right platform.

The platform has seen a 9.71% internet annualized return (IRR) since inception in 2014. Annual administration charges differ by funding however can attain as much as 2.5%, so that is one draw back versus SeedInvest.


While Mainvest offers debt-based investing alternatives fairly than equity-based investments, it is nonetheless a superb different to SeedInvest for diversifying your portfolio.

With Mainvest, you assist fund rising small companies throughout the United States. In return, you obtain common curiosity funds from companies till your mortgage is paid again after which some. Mainvest targets 10% to 25% returns for buyers and solely has a $100 minimal funding requirement.

The sorts of companies you discover on the platform sometimes consists of breweries, cafes, eating places, and different small native companies. These aren’t startups seeking to attain a unicorn valuation. But you’ll be able to nonetheless use Mainvest to diversify your portfolio and create a brand new revenue stream.

Bottom Line

If you are in search of high quality startups to put money into, SeedInvest is without doubt one of the finest crowdfunding platforms on the market. It’s exhausting to search out choices which are obtainable to non-accredited buyers. Plus, the $1,000 minimal for a lot of choices means virtually anybody can begin investing. When you add in progressive options like Auto Invest, it is clear why SeedInvest is so standard.

Just keep in mind: non-public fairness investments are each extraordinarily dangerous and illiquid. You ought to by no means make investments cash you want within the brief time period or cash you’ll be able to’t afford to lose. And for those who want steerage, do not hesitate to ask a monetary advisor for extra personalised recommendation.


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